ONE DROPTM is setting new standards in the use of social arts by partnering with Indian filmmaker Nila Madhab Panda to produce a Bollywood film about water issues. Drawing on deep-rooted codes in India’s popular culture, this film will be highly effective in promoting best practices in water management. Featuring well-known Bollywood stars, the film will be released in theatres in India only on August 28th. Watch the trailer.