The world’s freshwater is under unprecedented pressure from fast-rising temperatures, populations, and consumption patterns. To address this global water crisis and climate chaos, World Water Week 2022 will focus on how we value water. Revealing and understanding the value of water will trigger much-needed decisions, innovations, and investments in better managing water.
Organized by the Stockholm International Water Institute, World Water Week is the leading conference on global water issues. In 2022, World Water Week will communicate simply and clearly the value of water for human and societal activities. As people and nations gain a better understanding of how important water is to their lives and everything they care about, they place a higher value on it. This creates a virtuous cycle in which people care for water better, manage and share it more equitably, and waste or pollute it less, so that water can generate more benefits for people and nature.
World Water Week 2022 takes place from August 23 to September 1. For the first time, you can join us both online and on-site in Stockholm, Sweden.
Alongside partners and leading organizations, we are looking forward to participating in World Water Week 2022 and sharing our systems strengthening and Social Art for Behaviour Change expertise.
Beyond Words: Art, Music, Sports, Celebrity for Change in WASH
Online session – Wednesday, August 24, 7:00-8:20 AM (ET) | 13:00-14:20 (CEST)
Science shows that joyful connections are strong motivators for learning and internalizing knowledge. Using art, music, sports, celebrity, and jingles, this session will spotlight unique behaviour change communication approaches that foster personal and collective responsibility for water, creating value and a platform for self-empowerment.
At the heart of global water issues are people. How people connect and interact within a system is fundamental to addressing global water, sanitation, and hygiene challenges. Art, music, and sports are universal languages because they activate, connect, and inspire.
This session will highlight alternative behavioural change communication approaches to WASH. Keynote speakers will inspire participants with their experiences in art, sports, and music. This will be followed by three distinct breakout sessions facilitated by practitioners showcasing programs across the globe.
Theme one: Social Art for Behaviour Change, where the One Drop Foundation will facilitate an interactive session so that participants can co-create an artistic intervention on a specific behaviour with social art. Viva con Agua will present Walls for WASH in South Africa and WASHeros comics in Uganda.
Theme two: Sports, where soccer drills will raise awareness on WinS and MHM.
Theme three: Music, Jingles, and Celebrities will highlight how popular engagement approaches tackle taboo topics like menstruation, as in Albania and Nepal, and how catchy jingles help infection prevention and control in the Philippines.
The closing session will reflect on the approaches’ effectiveness and transferability to other settings, as well as their ability to facilitate knowledge internalization and activate behaviour change for WASH.
Access to water is essential for development; yet for it to happen, people need to be at the centre of every action. Very often, WASH programs centre their efforts on infrastructure and capacity building using traditional methods. By contrast, Lazos de Agua co-creates solutions with/by/for the community, considering their culture and uniqueness, thereby enabling development through the power of water and art.
By giving a voice to different stakeholders of the Lazos de Agua program, this session will showcase the value of its systemic approach, its results, and the relevance of cross-sector collaboration to demonstrating that things can be done differently. Using creative and unique sound landscapes, the session will set the atmosphere for the audience while explaining the framework of the session: Inspire, Activate, & Sustain.
We will inspire the audience by sharing key stories from different stakeholders of the program.
We will activate the audience with a participatory exercise to collectively reflect on innovative ways—such as social art—to approach WASH and behaviour change challenges.
Finally, we will equip participants with tools and resources to sustain them if their desire is to replicate what they learned in the session.
One Drop Foundation | FEMSA Foundation | Inter-American Development Bank | National Water Commission, Mexico | The Coca-Cola Foundation | Water For People
Maximizing the development value of water
Online & On-site session – Tuesday, August 30, 10:00-11:30 AM (ET) | 16:00-17:30 (CEST) Room 357
Adequate access and to water as well as an adequate level of service are key for human and economic development. However, rural and other vulnerable populations in LAC face challenges, including last-mile challenges, that prevent the full materialization of the benefits associated with access to WASH services. This session will explore different tools and mechanisms to increase the impact and sustainability of water and sanitation investments, such as water tariff schemes that ensure sustainable service provision, systemic incentives for household sanitation, innovative and participatory behavioral change approaches, and tools to transform community’s perceptions of good hygiene practices, adequate water use, etc. Evidence-based cases will be presented at the session.
One Drop Foundation | Inter-American Development Bank | Japan International Cooperation Agency | National Water Commission, Mexico | United Nations Children’s Fund | Water For People
Launch of the Social Art for Behaviour Change online course in Spanish – Wash Systems Academy
Cocktail on-site, Wednesday, August 31, 17:30 (CEST)
Art changes lives! Join a community eager to unite creativity and the power of art with sustainable water initiatives.
Social Art for Behaviour ChangeTM: The Basics is a free online course dedicated to showing how art inspires, activates, and sustains positive change.
Understand the interconnections and relationships that are central to addressing the challenge of securing universal access to safe water, sanitation, and healthy hygiene behaviours. Social art builds connection and brings learnings to life with stories, music, and dance.
This free course—now available in English, French, and Spanish, powered by the One Drop Foundation—is brought to you by the WASH Systems Academy and made possible thanks to an investment from the RBC Foundation and the Lazos de Agua program
One Drop Foundation | WASH Systems Academy | IDB | Lazos de Agua Program
Join our delegation on-site and online!
Chief Executive Officer
"Together, let's continue turning water into action."
An experienced manager with a career that spans nearly four decades, Jean-Louis Dufresne spent almost 20 years at the prestigious communications and advertising agency BCP (Publicis Canada). He also held major positions within the Quebec government, and was awarded numerous strategic planning mandates for senior multisector leaders. He has the experience required to take organizations, partnerships, and projects to the next level.
With a keen focus on solutions and results, Jean-Louis is widely recognized for both his strategic and analytical skills and his ability to succeed at the seemingly impossible. His role as Vice-President, Senior Director of the BCP Reputation division provided him with a key leadership position where he built his standing as a renowned communications and reputation management strategist. The many positions he held alongside both business and Quebec government officials led him to serve and advise Premiers Robert Bourassa (1989–1994), Daniel Johnson (1994–1996), and Philippe Couillard (2013–2017).
Jean-Louis Dufresne holds university degrees in political science (international relations) and social anthropology, so he can attest to the added value of One Drop’s Social Art for Behaviour Change approach. Over the course of his career, he has been involved with the boards of directors of numerous non-profit organizations. This diverse wealth of professional expertise gives him a rare perspective with respect to both the business world and international and philanthropic issues.
Director of Strategic Partnerships
Lauren Alcorn is the Director of Strategic Partnerships at One Drop. With over 15 years of experience working in the WASH sector, she is responsible for fostering partnerships with sector and business/industry actors working to accelerate the progress of SDG6. Lauren is spokesperson for the organization’s WASH in Health Care Facility initiatives, and she is a proponent of indigenous rights, gender equality and inclusion. Lauren has an MSSc in Development and International Relations from Aalborg University, Denmark and a BA from Dalhousie University.
Chief Philanthropy and Corporate Development Officer
“Even the smallest act of caring for another person is like a drop of water, it will make ripples throughout the entire pond.” -Bryan Matteo
Lisa Clowery is responsible for enlarging One Drop Foundation’s ecosystem of financial donors and aligning their CSR and marketing objectives with transformational philanthropic projects and campaigns. She brings her vast philanthropic knowledge, expertise, and experience to the foundation.
As a true negotiator, her experience working with large corporations gives her an edge to identify strategic revenue generation opportunities that have a significant impact on the One Drop Foundation’s projects on a national & and international scale. She excels at building strong partnerships and continuously finds ways to pursue strategic win-win alliances.
When developing corporate and social partnerships, her goal is to create long-lasting sustainable relationships with our partners and donors to benefit the supported communities by the One Drop Foundation. As a fundraising and business development expert, she is presently leading a team of fundraising professionals and spearheads national fundraising campaigns and multi-year partnerships with corporate partners and foundations.
Lisa is an inspiring woman. She is mission-driven and passionate about social issues. She truly cares about bringing good to the world. Her transparent, collaborative, and solution-driven style of management makes her an efficient and honest leader.
Prior to joining the One Drop Foundation, Lisa devoted close to 20 years to Breakfast Club of Canada’s mission as head of national development.
Lisa has also worked in the telecommunication and pharmaceutical industries in technical training, project management, and business development. Lisa majored in marketing at Concordia University (Montreal).
Senior Director of Lazos de Agua Program
“Life is like riding a bike; always forward and with balance”
As Director of Programs at One Drop since 2016, Ernenek leads the Lazos de Agua regional initiative in Latin America. In his role, he is responsible for overseeing the implementation of One Drop’s portfolio of projects in Latin America, which includes building complex multi-stakeholder alliances, leading the design and operational execution of projects and managing a multi-disciplinary team of professionals. Before his current role, Ernenek occupied two other positions at One Drop, namely Project Development Manager and Project Manager for India.
Prior to joining the Foundation, Ernenek worked with Oxfam-Quebec where he spent three years working directly in the field as advisor for the implementation of water, sanitation and hygiene (WASH), rural economic development and food security projects in Honduras and Haiti. Ernenek has also previously worked as Director of Programs for the EDUCA Foundation, a Mexican organization dedicated to supporting schools that benefit underserved children and their families across Mexico.
Ernenek holds an MBA in Corporate Social Responsibility from Laval University, a master’s in Management and Information Technology from the Instituto Tecnológico Autónomo de México and an engineer degree in Computer Systems.
Senior Director, Social Art for Behaviour Change
“You miss 100% of the shots you don't take!”
Tania leads a team of Social Art for Behaviour Change experts at One Drop. She and the SABC team members are passionate social arts experts who co-design behaviour change interventions with local partners and artists. They accompany local change by ensuring that creativity and emotion are at the heart of individual and collective transformation. In addition to her contributions to the development of the SABC approach, she also organized 5 international events that brought together hundreds of people from around the world in a community of practice where peers exchange and share experiences. She has delivered workshops and presentations at various international events and most recently created an online course on the SABC approach that is accessible to anyone who wants to understand better the links between systemic change, water, hygiene and sanitation, and behaviour. She brings 25 years of international development experience to the team, having worked in many different contexts. She speaks three languages.
A strong team player, Tania has a particular talent for bringing people together to achieve a common goal. Whether it's breaking down barriers in the office or in the communities in which she works, her ability to connect people is put into practice every day in her role as Director of Social Art for Behaviour Change.
Tania holds a master's degree in Sociology with a specialization in International Development from the University of Ottawa, as well as a bachelor's degree in Social and Cultural Anthropology from Laval University.
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