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Supporting behaviour change and strengthening the WASH sector in the state of Guanajuato

The Guanajuato project has improved sustainable access to drinking water and sanitation for 115 communities living in rural and peri-urban areas of Guanajuato, Mexico.

A Lazos de Agua Project

Targeted population
5 years
2017 to 2022
Partners involved
One Drop thanks its partners in the Lazos de Agua Program: the Inter-American Development Bank, The Coca-Cola Foundation, and Fundación FEMSA — as well as Living Water International, the project’s executing partner, and the Comisión Estatal del Agua de Guanajuato (CEAG) and Comisión Nacional del Agua (CONAGUA) — for making this life-changing project possible!
Our key strategies

The Guanajuato project is part of the Lazos de Agua Program. It has been implemented by Living Water International along with the CEAG — who manages the Access component of this project as part of the State of Guanajuato’s multi-million-dollar rural water and sanitation program. The project has strengthened both the technical and the managerial capacities of committees and municipalities in the WASH area, fostered behaviour change, and improved community access to affordable, quality WASH products and services. The Guanajuato project has partnered with Habitat for Humanity in the Capital component, while also partnering with artist groups Imaginartes, Tiliches del baúl, Cine Colectivo, and Machincuepa, to develop its Social Art for Behaviour Change (SABC) interventions.

A·B·C for Sustainability


  • The aim of this project was to increase access to water and sanitation services that are safely and sustainably managed.

Behaviour change

  • This project has fostered key WASH-related behaviours through SABC interventions, including drinking water treatment and safe storage, handwashing with soap and water at key moments, and payment of the water and sanitation services tariffs.


  • The Guanajuato project has developed solutions tailored to the local socioeconomic context to improve access to water, sanitation and hygiene, and strengthen local enterprises in the WASH sector
Results as of June 2022

81,822 people

have received access to water and/or sanitation services (WASH).

57,533 people

have participated in SABC activities promoting key behaviours related to WASH.

67 water committees

have been trained

55 WASH institutions

have been supported

67 community drinking water systems

have been built or improved

1063 women & 302 men

have been trained as Leaders of Change
Distributed 6,300 household hygiene kits reaching 32,000 people
Provided hand sanitizer to six health care facilities
Distributed 70 soap dispensers and 20 litres of soap to 35 schools
Distributed 20,000 brochures and posters on handwashing in coordination with the Secretaría de Salud de Guanajuato
Trained more than 1,200 community leaders in COVID-19 response
Reached more than 58,800 people through mass media COVID-19 prevention messages
Visit the Lazos de Agua website
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