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Project Rajasthan: Bringing sustainable, equitable WASH access to Sirohi, Pali and Udaipur

Project Rajasthan aims to improve the quality of life of vulnerable communities in 200 villages in Southern Rajasthan, through sustainable and equitable access to WASH initiatives led by community and institutional partners.
Targeted population
5 years
2016 to 2021
Districts of Sirohi, Pali and Udaipur, Southern Rajasthan
Partners involved
One Drop thanks the project’s funding partner, Tata Trusts, and its executing partner, the Centre for microFinance (CmF) — as well as the State Government of Rajasthan — for making this life-changing project possible!
Our key strategies

Project Rajasthan's approach integrates One Drop’s A·B·C for Sustainability model, the Tata Trusts’ Matrix approach, and CmF’s expertise in delivering livelihood programs and access to microloans.

This project aims to transform the lives of the poorest and most marginalized people in Southern Rajasthan, by improving their access to WASH services, leveraging local government funding, and strengthen local authorities to deliver sustainable WASH systems. Project Rajasthan uses social art in innovative ways to raise awareness, mobilize communities, and change behaviours, to ensure the sustainability of WASH interventions. The project also focuses on shared learning and best practices.

A·B·C for Sustainability


  • The aims are to improve access to safe water for 240,000 people, and access to improved sanitation for 180,000 people.

Behaviour change

  • This project’s social arts activities focus on raising awareness, changing behaviours around WASH-related issues, and generating a demand for sanitation services. The initiatives selected are rooted in and pay homage to Southern Rajasthan arts and culture, and have the potential to revive local folklore and practices, such as string puppetry.


  • The Tata Trusts and CmF deliver livelihood programs and microcredit programs that are linked to agriculture and that are spearheaded by women-led Self Help Groups (SHG). A market-based approach was developed for this project, capitalizing on CmF’s and SHG’s established network to generate supply and demand for hygiene and sanitation solutions. This project is also associated with the Swachh Bharat Mission (SBM) launched by the Indian government to accelerate efforts towards universal sanitation coverage.

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