THROUGH SOCIAL ART,
WE HARNESS WHAT MAKES US HUMAN

67%

of people around the world report not trusting one another.
(Edelman Trust Barometer, 2024)

70%

of transformation projects fail because of insufficient human buy-in.
(McKinsey, 2023)

80%

of environmental transitions break down due to a lack of an inclusive narrative.
(Ademe, 2021)
But what if solutions centred people?
For people who want to harness what makes us human.

Through social art, MATTER of ART activates communities and organizations, advances whole-systems thinking, powers large-scale solutions, and makes your projects more viable than ever before.

Catalyzing collective creativity
energize social impact and centre communities.

Social art isn’t just for decoration. It’s for activation.
It’s for brining what clashes, what unites, and what transforms to the surface.
It helps communities understand themselves, tell their stories, and take sustainable action.

Changing behaviour, concentrating on culture.

Our Social Art for Behaviour ChangeTM (SABC) approach
where social science and art coalesce. Grounded, co-created, and culturally relevant.

Dive into our approach
When social art changes the tide.
Case Study: Project Beseya Blon

ISSUE
In Mali, nearly one in three people lacks access to safe drinking water, and 69% – 11.3 million people – have no access to toilets. Nearly half of Mali’s schools and 61% of health facilities do not have safe drinking water. The goal is to improve access to water, sanitation, and hygiene (WASH) in health care facilities and communities in the regions of Ségou and Koulikoro.

MOA ACTION
While access to water is essential, adopting hygiene practices is just as critical. Artistic messages (murals, videos, performances) strengthened people’s understanding of the risks linked to not following hygiene standards.

IMPACTS
+17% increase in handwashing after contact with a patient
Better perception of risks, even for seemingly minor actions
Greater awareness of everyone’s role in prevention
Renewed pride in a more functional and respected system
Significant increase in cleaning of contact surfaces

Case study : Project Rajasthan

ISSUE
Improving menstrual health for women in four areas of southern Rajasthan, in collaboration with our partners The Centre of Microfinance and Tata Trusts.

MOA ACTION
Through street theatre, film screenings, songs, puppet shows, and information kiosks, One Drop’s MHM initiatives have raised community awareness about menstruation, genital organs, and menstrual flow—topics that were previously very difficult to address, especially when speaking to men. MHM-focused activities that provide support to couples, along with our “Stitch Your Own Sanitary Pad” workshops, have been very popular, adding a refreshing and creative element to the program.

IMPACTS
Thanks to our program in Rajasthan, more than 16,000 girls and women have been sensitized to menstrual hygiene management.
Our projects have also built strong links with state-run programs, creating initiatives that reinforce and sustain one another.

Case study : Be the Drop that Shapes the Wave

ISSUE
In Latin America, water scarcity affects seven out of ten people. That’s 160 million people — the equivalent of the populations of Argentina, Colombia, Venezuela, and Peru combined!

MOA ACTION
An awareness campaign built around a co-created artwork involving a renowned artist and hundreds of people across 15 countries, including students from Manhattan public schools and the Lycée Français de New York. This effort culminated in a unique presence of the artwork — and its creators — at the United Nations Water Conference.

RESULTS
The impact played out on several levels. First, through the co-creation process: thousands of students from diverse backgrounds and origins took part, gaining a deeper understanding of the vital issues surrounding water and becoming informed ambassadors. Then, the artwork and its symbolism stood out as some of the most remarked upon and talked-about elements of the conference in New York.

A committed group of experts from complementary backgrounds who share a singular conviction:

Change is built together.

Experts in art, education, and social development. A mindful approach rooted in the real world.

Meet our team
Our work touches hearts—it’s plain to see.

For 18 years, our initiatives have reached nearly 3 million people worldwide. It’s not about the numbers. It’s about people. Stories. And a long-lasting ripple effect. Our projects have been recognized by:

for visionary change activation

for real-world innovation in the field of hygiene

for demonstrated impact

for blending traditional knowledge with social art

Nobody can tell it better than the people who lived it.

"We must tap into our creative energy and implement innovative, sustainable solutions that put local communities first — solutions that speak directly to people’s hearts, inspire and motivate them, make them want to change — and change the world."
Guy Laliberté, Founder of One Drop, Cirque du Soleil, Lune Rouge, and Maison Frooogs

"One Drop's role has been key, bringing to the table an innovative Social Art for Behaviour Change approach that is delivering results across a wide range of countries."
Sergio Campos, Head of the Water and Sanitation Division, Inter-American Development Bank

"The health department of Artibonite (Haiti) has been recognized as a department with a strong COVID-19 response plan and that is partly thanks to the SABC [approach] and the contributions of artists."
Dr Ludzen D. Sylvestre, Santé Monde Country Representative and Coordinator, PRISMA 2 project

Ready to harness the power of social art for change?
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