BEHAVIORAL CHANGE THROUGH SOCIAL ARTS
To achieve true long-term sustainability, simply providing access to water is not enough; we believe in the combined power of providing access to safe water while inspiring behavioral change towards water and proper hygiene practices by creating a lasting understanding through social arts. By touching an emotional chord within communities, you can truly get through to people and help change unhealthy behaviors. These are the essential conditions needed to enable communities to break the cycle of poverty. Our award-winning approach builds on communities’ existing cultures and beliefs, using culture-centric art forms to ignite a spirit of involvement and ownership. This allows people to feel enabled, energized and empowered.