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10 Waves

10 Waves of One Drop: Matthew McConaughey

10 Waves of One Drop: Matthew McConaughey
A red carpet event with Matthew McConaughey at the premiere of The Beach Bum.
New York, NY

This 10 Waves of One Drop™ initiative was a night to remember, where winning bidder enjoyed a VIP red-carpet experience in Austin, including a meet-and-greet with Matthew McConaughey! This event package also included tickets to the premiere of the movie Beach Bum, as well as access to the premiere's star-studded after-party.

Proceeds from this unique event benefitted both One Drop and the just keep livin Foundation.

Some highlights from our 10 Waves initiative:

This campaign generated more than 2.75 million

likes and views on social media.

It raised a total of US$315,364!

Net proceeds from this unique event are shared with the just keep livin Foundation, which empowers students to lead an active, healthy life

“10 Waves of One Drop is a creative and uncommon celebration of the power of generosity.”

Guy Laliberté
Founder of Cirque du Soleil, One Drop Foundation and Lune Rouge

About 10 Waves of One Drop

To celebrate One Drop's 10th anniversary in 2017, we launched the 10 Waves of One Drop campaign. This online campaign offered donors the chance to bid on 10 extraordinary experiences with celebrities and influencers from all over the world. It was a wonderful opportunity for us to give back, with 50% of the funds we raised going to a charity of the celebrity’s or influencer’s choice.

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