The METRO Water Initiative
METRO and One Drop are joining together to tackle the issue of safe water access in India, one of the countries most deeply affected by the global water crisis. This three-year partnership is part of the broader METRO Water Initiative, and includes a 2-week in-store campaign at METRO wholesale stores in Europe and Asia where, in recognition of World Water Day, a percentage of sales from selected products will be used to fund a project in India. In 2019, the annual campaign will be held in 22 countries.
In a joint effort to empower people to build a better future for themselves, METRO and One Drop aim to provide sustainable access to safe water and sanitation in the Sheohar District in India. This project will ensure that the community members will be able to operate, manage, and maintain their water and sanitation systems over time. The project will also contribute to reducing the spread of water-borne diseases, which will improve the health of the targeted population. Through Social Art for Behaviour Change activities, One Drop will inspire, activate, and sustain the practice of behaviours that are conducive to improved hygiene and effective water service management.
“At METRO, we focus on sustainable business in everything we do. Therefore, we are very excited about this new partnership. With our presence in more than 35 countries in Europe and Asia, this will be a great opportunity to raise awareness on the global water crisis. Together with One Drop, we are building a bridge into a future in which a community’s daily life isn’t determined by the struggles caused by the lack of safe access to water anymore.”
METRO Chief Human Resources Officer
The participating suppliers in this year’s METRO Water initiative are (some with more than one brand):
Barilla | Bolton | Campofrio | The Coca-Cola Company | Danone | Diageo | Ecolab | Glaxosmithkline | Henkel | Johnson Diversey | Lavazza | Mars | McCain | Mondelez | PepsiCo | Reckitt Benckiser (RB) | SC Johnson | Werner & Mertz Professional