The METRO Water Initiative

METRO and One Drop are joining together to tackle the issue of safe water access in India, one of the countries most deeply affected by the global water crisis. This three-year partnership is part of the broader METRO Water Initiative, and includes a 2-week in-store campaign at METRO wholesale stores in Europe and Asia where, in recognition of World Water Day, a percentage of sales from selected products will be used to fund a project in India. In 2019, the annual campaign will be held in 22 countries.

In a joint effort to empower people to build a better future for themselves, METRO and One Drop aim to provide sustainable access to safe water and sanitation in the Sheohar District in India. This project will ensure that the community members will be able to operate, manage, and maintain their water and sanitation systems over time. The project will also contribute to reducing the spread of water-borne diseases, which will improve the health of the targeted population. Through Social Art for Behaviour Change activities, One Drop will inspire, activate, and sustain the practice of behaviours that are conducive to improved hygiene and effective water service management.