Skip to contentSkip to navigation
Campaigns

The METRO Water Initiative

One Drop is partnering with international wholesale and food specialist METRO.
22
March
2019
Stay tuned! More to come in 2020

METRO and One Drop are joining together to tackle the issue of safe water access in India, one of the countries most deeply affected by the global water crisis. This three-year partnership is part of the broader METRO Water Initiative, and includes a 2-week in-store campaign at METRO wholesale stores in Europe and Asia where, in recognition of World Water Day, a percentage of sales from selected products will be used to fund a project in India. In 2019, the annual campaign will be held in 22 countries.

METRO for One Drop
We thank METRO, our committed partner, as well as the participating suppliers and METRO’s generous customers for this collective effort to help fund a safe water project in Sheohar, India.
Targeted results

250,000

people will benefit from this initiative.

3 key behaviours targeted

US$3.9M in total investment

In a joint effort to empower people to build a better future for themselves, METRO and One Drop aim to provide sustainable access to safe water and sanitation in the Sheohar District in India. This project will ensure that the community members will be able to operate, manage, and maintain their water and sanitation systems over time. The project will also contribute to reducing the spread of water-borne diseases, which will improve the health of the targeted population. Through Social Art for Behaviour Change activities, One Drop will inspire, activate, and sustain the practice of behaviours that are conducive to improved hygiene and effective water service management.

Read the Press Release

“At METRO, we focus on sustainable business in everything we do. Therefore, we are very excited about this new partnership. With our presence in more than 35 countries in Europe and Asia, this will be a great opportunity to raise awareness on the global water crisis. Together with One Drop, we are building a bridge into a future in which a community’s daily life isn’t determined by the struggles caused by the lack of safe access to water anymore.”

Heiko Hutmacher
METRO Chief Human Resources Officer

The participating suppliers in this year’s METRO Water initiative are (some with more than one brand):

Barilla | Bolton | Campofrio | The Coca-Cola Company | Danone | Diageo | Ecolab | Glaxosmithkline | Henkel | Johnson Diversey | Lavazza | Mars | McCain | Mondelez | PepsiCo | Reckitt Benckiser (RB) | SC Johnson | Werner & Mertz Professional

Related Project

Url Copied