Beneficiaries75,000
2011 — 20154 years
StatusCompleted
WHY DID YOU DECIDE TO REACH OUT TO THE PEOPLE OF ODISHA?
Lauren AlcornProject Manager, India

Odisha is amongst the poorest states in India, with a population of over 41 million and a literacy rate below the national average. Close to 40% of the population does not have access to safe drinking water, and only 7% of rural households have access to adequate sanitation facilities. In addition to the lack of functional infrastructure, the complexity of sociocultural life constitutes a stumbling block to universal access to water.

OUR KEY STRATEGIES

Our artistic activities were aimed at accelerating and facilitating support to the WASH program implemented with Gram Vikas. The activities succeeded in mobilizing the targeted population to implement water and sanitation programs, which is a great success since many communities were considered very difficult to mobilize because of gender, caste and class divides. The activities built on local culture and traditions with the use of innovative art forms, such as Cyco Theater (a theater compagny that travels by bicycle to reach remote communities), the production of a Bollywood-type movie and film-making workshops for youth, making it possible for participants to relate to the issues depicted and to self-identify. The project had a positive influence on local actors and partners, who were convinced of the power of social arts as a means for community mobilization and awareness.

Thanks to those strategies, ONE DROPTM received two recognition awards, the “Water for Life” UN-Water Best Practices Award in the category “Best participatory, communication, awareness-raising and education practices”, as well as the International Water Association Project Innovation Award in the Development category.

HOW DID THIS PROJECT HAVE A POSITIVE IMPACT ON YOUR LIFE?
ManojActive youth

Nothing in our village worked as powerfully as the current program of Cyco Theater and children’s theatre (and Bakul Workshop). I am motivated to do something. I am convinced that the Bakul Workshop would help my parents as well as others decide about toilets and water supply soon.

75,000
participants

in artistic awareness-raising activities deployed in rural villages—Cyco Theater shows, artistic workshops, children’s theater and children’s books

44
short films

produced about water and sanitation

100
villages

had water purification units installed

project brochureDOWNLOAD PDF
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We partnered with Indian filmmaker Nila Madhab Panda to produce a Bollywood film with a social message about water.
We partnered with Indian filmmaker Nila Madhab Panda to produce a Bollywood film with a social message about water.
Social art activities were created in rural areas to raise awareness about water issues.
Social art activities were created in rural areas to raise awareness about water issues.
Water quality has improved in the region.
Water quality has improved in the region.
55,000 people have access to safe drinking water thanks to the water purification units.
55,000 people have access to safe drinking water thanks to the water purification units.
44 short films were created to raise awareness about local water and sanitation issues.
44 short films were created to raise awareness about local water and sanitation issues.
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KEY PARTNERS FOR THE PROJECT

MAJOR FUNDING SOURCES
RBC Blue Water ProjectTM, UTC

PROJECT COLLABORATOR
Gram Vikas

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